ANCHOR & CO COMMUNICATIONS
At the helm of Anchor & Co is Julie Wright, a strategic communications pro with more than
15 years industry experience.
I am an expert in communications strategy, stakeholder and community engagement, public relations and professional writing. Getting to know how you and your business tick is at the heart of my ability to build your story and connect with your audience.
HOW CAN I HELP?
What’s your objective? What does success look like to you?
These are the first questions I ask my clients to understand how their business operates, and how they would like it to. Telling their story effectively, in their tone of voice, across their channels, is how I help them connect with their audience or customers.
Whether you’re an established brand or starting out, let me help define your strategic approach and get your story out there.
Brand building, storytelling and engagement is what I do best, so… how can I help?
services I offer
I build strategy for clients’ communications activity that sets them up for success in how they interact with stakeholders
I get to know your audience to build a digital strategy that connects, and gets boots through the door or increased product sales.
I work with businesses to support their communications teams, mentor and manage staff, and drive communications objectives
I nail the tone of voice for my clients’ spokespeople and businesses in speech notes, reports, opinion pieces and media materials
I get to the heart of how people tick, and connect with your business for effective internal communications planning
don’t take my word for it…
Julie came on board to help manage our communications team following a restructure. She has hit the ground running and added significant value to our business in a short space of time fitting seamlessly into our organisation and the senior management team.
Julie has brought with her a broad knowledge of marketing and communications systems and process and is more than capable of championing and operationalising change for effective marketing and communications.
I’ve had the pleasure of working with Julie for several years, as both a colleague at the Westmead Precinct and as a fellow communications agency founder.
I continue to be impressed with her professionalism, tenacity and commitment to her work and clients. Her ability to offer valuable, result-driven advice, build strong working relationships and exceed expectations makes her my go-to for communications support.
She is highly skilled in successfully managing complicated projects with multiple stakeholders and going above and beyond to deliver. I would recommend Julie for any project – she is an absolute dream to work with.
Julie is a joy to work with. From our very first meeting, she took the time to understand our brand and then delivered the strategy and words that truly brought it to life.
She built our website, all our content and advised on our overarching asset design and social media strategy.
Working with Julie is a dream, she really took the time to get to know me and our brand, how we tick and what an ideal outcome was for us. By the end of it we had a refined brand story, a fully functioning website, clear direction for our business and the results speak for themselves.
about anchor & co
Anchor & Co is a communications consultancy run by me, Julie.
I recently left Sydney behind for a sea change to beautiful Avoca Beach, have a genuine love of writing, spend my spare time convincing my children to please put your shoes on, and drink far too much tea (English Breakfast or nothing).
I’ve spent the last 15 years working in PR and communications in both Sydney and London. I have extensive hands-on experience crafting effective public relations strategies and optimising the way companies communicate at every touch point.
Throughout my career, I’ve worked in-house and also in the hustle and bustle of agency life — and like with my children, I refuse to choose my favourite.
I have led campaigns for companies spanning the healthcare, infrastructure and not-for-profit sectors, as well as for corporates, consumer brands and on major events. Some are household names — like City2Surf, Disney and the Sydney Children’s Hospitals Network — and others are local small businesses where I’ve built their story and brand identity.
I am passionate about getting to know how you and your business work — and then helping you do it even better. Telling compelling stories that get eyes on your website, project, business or brand is my number one priority.
So, get in touch. Let’s have a chat about how I can help you.
ACKNOWLEDGEMENT OF COUNTRY
I acknowledge that I work on the lands of the Darkinyung people of the Darkinjung Nation. I pay respect to past, present and future Traditional Custodians and Elders of this nation.